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Club CEO

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CSoC King
CSoC King
10 WAYS TO USE/BRAND/MARKET ‘CS LOGO’ by Company Secretaries

Disclaimer: First of all we give a DISCLAIMER that the views expressed are that of the Club, and not of any statutory or non-statutory body.

The ICSI recently released a CS Logo to be used by Company Secretaries. The ICAI has also released a CA Logo. But if you closely watch the CS Logo is NOT BEEN WIDELY USED by most of the CS. Both the Logos was designed by National Institute of Design (NID). Both the logos are VERY GOOD, in terms of appeal & concept.

But unless you use it or brand it how it can contribute to the Profession’s Brand Building ?. The Club’s IT Research Desk recently conducted an brand Study of CS Logo, which revealed that the CS logo is not widely used by most of the CS.

We can’t under-estimate the power & value of a brand. See how the Corporate are branding them by spending Crores of Rupees. For example recently Videocon; Axis Bank etc.


CSOC now suggests a few ways how a Company Secretary can brand/use further the CS LOGO:

1. Use it in the VISITING CARDS, LETTER HEADS & BILLS;
2. Use it in the Business/Firm NAME BOARD outside your Office;
3. Use it in the NAME BOARD OF YOUR CABIN;
4. Use it by pasting it in GLASS MADE PAPER Weights;
5. Use it in your Official Postal Covers etc.;
6. Use it in your CAR (either in front/back);
7. Print it in the casual T-Shirts (preferably white);
8. Use it in your WEBSITES / BLOGS;
9. Use it in your EMAIL SIGNATURES;
10. Use it in your LAPTOP BODY (front view)


Apply all the above for ONE YEAR….SURE THE CS BRAND WILL FLY IN COLOURS….

Views & comments on this post are welcomed (Only Serious replies please).

This Post is COPYRIGHT PROTECTED. Copyright 2009 csstudentsclub.Com

WEB EXECUTIVE (MEMBER SERVICES)
CSOC


CSOC thanks our Branding Consultant for the inputs.



Last edited by Club Exe on Wed 29 Jul 2009 - 17:11; edited 1 time in total

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vkv_iyer

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Awesome one.All Company Secretaries should take note of it !..

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